Ever wonder how we ended up with so many different styles of letters? Open any text editor, email client, or design app and you will immediately be bombarded with a buffet of typographic choices. Serif or sans serif? Display or text? Classical or contemporary? Formal or casual? Featuring seventeen stunning interactive pop-ups, this ABC book explains—and demonstrates—the technologies and philosophies that have shaped letterforms through the ages. A reader and a looker, this one is a remarkable contribution to our history—and to the printing and engineering of books. It’s bonkers. @kellianderson has made something special.

Ever wonder how we ended up with so many different styles of letters? Open any text editor, email client, or design app and you will immediately be bombarded with a buffet of typographic choices. Serif or sans serif? Display or text? Classical or contemporary? Formal or casual? Featuring seventeen stunning interactive pop-ups, this ABC book explains—and demonstrates—the technologies and philosophies that have shaped letterforms through the ages. A reader and a looker, this one is a remarkable contribution to our history—and to the printing and engineering of books. It’s bonkers. @kellianderson has made something special. #design #typography